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Rock on the Road is an integral part of music education at Ohana Institute, a non-profit school located in Inlet Beach, Florida. The program is built upon the idea of experiential student-led learning. The music business is a very unique and ever-changing industry where experience is the key. Our students are not only encouraged, but expected to take initiative and dive into the music business, exploring many outlets that the industry has to offer.

 

When students join the program, they are given nine months to organize a fully-funded ten-day tour. During these nine months, they play gigs throughout the year at festivals, clubs, and schools in preparation for the tour. The goal of this unique curriculum is to ensure that each student is able to explore many aspects of the music industry from songwriting and performing concerts to booking gigs, managing artists, stage design, music production, and coordinating full-on music tours down to every small detail.

 

Founded by Jonathan Mitchell, the band director of Ohana Institute, Rock on the Road provides students with everything they need to explore the music industry and get a taste of what it is like to be a professional musician. Each year we write and record at least one song for a non-profit organization, and perform at several schools across the South in order to share our passion for music and education.